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Neptune Moon

Strategize. Optimize. Maximize.

  • PPC & SEM
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  • About
    • Julie Friedman Bacchini
    • Professional Speaker

Where To Start?

Do you know your web presence needs a boost, but you’re not sure where to start? Click on any of the links below if they strike a chord!

My website was designed in 2009 and hasn’t been updated since.

We have a set budget for online advertising and we need to get the most bang for our buck.

We need to reach the mobile online market.

We appear to have listings all over the place that we weren’t aware of – some don’t even have the correct business information.

Our competitors are coming up in local searches all the time, but we aren’t being shown.

We tried PPC before and it doesn’t work.

We got sucked in by Dex Media/SuperMedia and want a new agency to manage our search marketing.

ReachLocal did not deliver all they promised – we want to work with someone who will.

If you’re still not sure where to start, or if you have identified a good starting place and want more information, give us a call at 484-341-8181!

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PPC Hero Top 25 Most Influential PPC Experts 2020

Think We’re Too Busy To Help You?

Nonsense! We are currently taking on a limited number of new clients.

Contact us today.

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Recent Blog Posts

  • Before You Opt For A Custom E-Commerce Site…

    I am not an e-commerce guru, nor do I claim to be one. I do, however, have a lot of experience with building and developing web sites. You see, dear readers, I used to build web sites – back when they first became a thing. I have built them from scratch, gone through custom builds […] The post Before You Opt...
  • Google Ads Taking Away Advertiser Access To Some Query Data?!?

    Well, PPC Twitter went nuts (justifiably in my opinion) when news broke about Google Ads planning to remove advertiser’s access to some query data. The first tweet I saw was from Melissa Mackey:   Hey @GoogleAds – this is complete BS. Hiding information from advertisers who are PAYING FOR THIS TRAFFIC is egregious. Please reconsider […] The post Google Ads Taking...
  • Think About ALL Of Your Customers As You Prepare To Reopen

    I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And […] The post Think About ALL...
  • COVID Policies Being Applied Unevenly Frustrates Advertisers

    Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily […] The post COVID Policies Being...
  • Managing Your PPC Business During A Pandemic

    It has been quite a while since I have posted anything. I plan to change that, but first onto a very timely topic – how are you supposed to manage your PPC agency or consultancy during a pandemic? The short answer is, unfortunately, there is no road map for this. The longer answer is one […] The post Managing Your PPC...
  • Dear Advertising Platforms – Your Advertisers Are Paying Customers

    Yesterday I happened upon this tweet, which I retweeted: Guess we can kiss Twitter team support goodbye. What a shame @GoogleAds your social team used to be a fantastic asset. #ppcchat https://t.co/sJ67hYp8bZ — Julie F Bacchini (@NeptuneMoon) October 10, 2019 The Google Ads Twitter team used to be amazing. For those of us who don’t […] The post Dear Advertising Platforms...

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