Having been in the PPC industry since literally its beginning, my opinion is regularly sought by industry pros and news sites. Often quoted in articles about PPC topics and am also sometimes a source of PPC news or platform news or changes.
This is a partial list of articles where I was quoted and/or was a news source:
Are your PPC ads still authentic in the age of AI creative? (Search Engine Land)
The PPC Manager’s Guide to Using AI Without Compromising Quality (4M Digital)
Gut Check Part-2: Paid Media. 23 Experts & We All (Generally) Agree (Aimclear)
Google pushes AI Max tool with in-app ads (Search Engine Land)
What is PPC? The UK Guide to Pay Per Click Advertising in 2026 (White Hat SEO)
Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads (Search Engine Roundtable)
PPC Keyword Research in 2025: Trends, Data & Expert Tips (Semrush)
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation (Search Engine Land)
Google’s anti-privacy bill push sparks outrage among advertisers (Search Engine Land)
Why paid search marketers need a growth mindset (Search Engine Land)
Google Ads: Turning Fears Into Wins With Expert Insights (Semrush)
Advertisers react to ‘underwhelming’ Google Marketing Live 2024 (Search Engine Land)
Why advertisers can no longer trust Google (Search Engine Land)
New in Google Demand Gen Ads: Automatically create short videos (Search Engine Land)
Google Ads: Support is not being phased but ‘big’ AI improvements are underway (Search Engine Land)
Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better (Search Engine Roundtable)
Google Marketing Live 2023: Everything you need to know (Search Engine Land)
Google Ads launches new AI assistant but warns its content may be inaccurate (Search Engine Land)
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges (Search Engine Land)
Google Marketing Live 2022: Reactions from the experts (Search Engine Land)