Cross Discipline Communication
The success of digital advertising campaigns depends not only on the skill and experience of the people designing and running your paid search efforts, but also increasingly on seamless communication and collaboration between silos. Paid search, marketing, sales, IT, web site developers all speak different languages. We are fluent in all of them.
Whether you’re about to start a new initiative or have one that is stalled or just not quick working properly, we can help to diagnose the problem and work with you and/or all of the involved parties to facilitate effective solutions.
Some of the issues we see regularly:
- Disconnect between demands of sales and marketing departments resulting in unclear goals for digital marketing
- Uncooperative IT departments
- Lack of understanding of web site technology to even be able to ask for what you need and actually get it
- Too many people involved in a process so it stays stuck
- Lack of internal communication and cooperation toward shared goals
If you are frustrated and looking for help to get over these roadblocks, we can help.
Call today and let’s start moving forward! 484-341-8181.