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The Further Un-Exacting Of Google Ads’ Exact Match

I have not written a blog post in quite a while, but this development has me finding the time to crank one out. If you have not heard by now, last Friday Google Ads announced that they would be changing the way that Exact Match keywords triggered. I know, like me you’re probably thinking “why […]
The Root Of The Issues With Platforms Like Facebook And Google

I read a very long and really interesting piece this week, written by an early Facebook investor detailing what, in his view, is wrong with Facebook and what might be done to “fix it”. It hit on a lot of points that I have found myself thinking about in the past couple of years and […]
Google “Marketing Innovations” Live Event BINGO

Back, by popular demand – my annual BINGO card for the Google announcement event! Download the PDF version here..
Google AdWords Grants – What Will Happen Next?

Using a technique not all that unfamiliar to PPC professionals who use AdWords, Google announced via email to Google Grants participants last week that there are some big changes coming to the Google Grants program, beginning on January 1, 2018. Yup, that’s right, at the end of the calendar year, when virtually every nonprofit on […]
Is More Always Better? AdWords Rolling Out Responsive Search Ads

It has been a while since I’ve written a post, but this one got my juices flowing, so here we go… AdWords Announces Responsive Search Ads Responsive ads have been present for display in AdWords for some time now. In fact, creating any ad type besides responsive for GDN has become quite difficult. The only […]
Net Neutrality Impacts Us All

I wrote a post about this back in 2014 when the current net neutrality policy was being developed and it still holds up today – as far as the arguments for why this is so important. Unless you’ve been living under a rock, you have surely heard about the FCC’s latest proposal, ironically entitled “Restoring […]

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