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Neptune Moon

Strategize. Optimize. Maximize.

  • PPC & SEM
    • Lead Generation PPC
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    • Julie Friedman Bacchini
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Strategy & Consulting

Does Your Strategy Need Some Help?

Don’t worry, you’re not alone. The digital space moves at an amazingly fast pace – that which was a smart bet last quarter, might not be such a good move this quarter.

You can book time to just talk with an expert about these kinds of things.

Do You Have A Lot Of Data And No Idea What To Do With It?

Practically everyone is at least running Google Analytics on their web sites. If you’re not, start today! If you have site data – do you know how to read it to find out how people are interacting with your digital marketing and your web site? Can you answer the questions the higher ups want answers to?

Consider Google Analytics consulting services.

Is Your Deployment of Google Analytics or Google Tag Manager A Mess?

Improperly set up tagging can really mess with the accuracy and integrity of your site data. Make sure you are tracking what you think you’re tracking!

Look into Google Tag Manager (GTM) consulting and troubleshooting services.

Upgrading Your Web Site? Want To Avoid Major Technical Problems?

There are a lot of things that your development team can’t or won’t tell you relative to your digital marketing and tracking when it comes to how they plan to update your site. Ready to start this process? Already done it and having major problems?

Talk to us about technical consulting services.

Have Something Going On You Just Want To Talk To Someone About?

We’ve all been there – dealing with an issue that you just can’t seem to find your way around. Or, maybe you just want a second opinion about something you’re being told.

Book a call with Julie.

Power up your strategy – call us today 484-341-8181.

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Consulting Services

  • Google Analytics
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PPC Hero Top 25 Most Influential PPC Experts 2020

Think We’re Too Busy To Help You?

Nonsense! We are currently taking on a limited number of new clients.

Contact us today.

Let’s Talk!

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Recent Blog Posts

  • Google Ads Taking Away Advertiser Access To Some Query Data?!?

    Well, PPC Twitter went nuts (justifiably in my opinion) when news broke about Google Ads planning to remove advertiser’s access to some query data. The first tweet I saw was from Melissa Mackey:   Hey @GoogleAds – this is complete BS. Hiding information from advertisers who are PAYING FOR THIS TRAFFIC is egregious. Please reconsider […] The post Google Ads Taking...
  • Google Ads Doesn’t Owe You Anything – You Need To Still Do Branding

    I’m going to jump into the fray on this topic too, because I have what I think is a bit of a different take on Jason Fried’s position (shared on Twitter): When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you […] The post Google Ads Doesn't...
  • Think About ALL Of Your Customers As You Prepare To Reopen

    I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And […] The post Think About ALL...
  • COVID Policies Being Applied Unevenly Frustrates Advertisers

    Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily […] The post COVID Policies Being...
  • Managing Your PPC Business During A Pandemic

    It has been quite a while since I have posted anything. I plan to change that, but first onto a very timely topic – how are you supposed to manage your PPC agency or consultancy during a pandemic? The short answer is, unfortunately, there is no road map for this. The longer answer is one […] The post Managing Your PPC...
  • Dear Advertising Platforms – Your Advertisers Are Paying Customers

    Yesterday I happened upon this tweet, which I retweeted: Guess we can kiss Twitter team support goodbye. What a shame @GoogleAds your social team used to be a fantastic asset. #ppcchat https://t.co/sJ67hYp8bZ — Julie F Bacchini (@NeptuneMoon) October 10, 2019 The Google Ads Twitter team used to be amazing. For those of us who don’t […] The post Dear Advertising Platforms...

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