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Before You Opt For A Custom E-Commerce Site…

I am not an e-commerce guru, nor do I claim to be one. I do, however, have a lot of experience with building and developing web sites. You see, dear readers, I used to build web sites – back when they first became a thing. I have built them from scratch, gone through custom builds […] The post Before You Opt...
Google Ads Taking Away Advertiser Access To Some Query Data?!?

Well, PPC Twitter went nuts (justifiably in my opinion) when news broke about Google Ads planning to remove advertiser’s access to some query data. The first tweet I saw was from Melissa Mackey: Hey @GoogleAds – this is complete BS. Hiding information from advertisers who are PAYING FOR THIS TRAFFIC is egregious. Please reconsider […] The post Google Ads Taking...
Think About ALL Of Your Customers As You Prepare To Reopen

I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And […] The post Think About ALL...
COVID Policies Being Applied Unevenly Frustrates Advertisers

Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily […] The post COVID Policies Being...
Managing Your PPC Business During A Pandemic

It has been quite a while since I have posted anything. I plan to change that, but first onto a very timely topic – how are you supposed to manage your PPC agency or consultancy during a pandemic? The short answer is, unfortunately, there is no road map for this. The longer answer is one […] The post Managing Your PPC...
Dear Advertising Platforms – Your Advertisers Are Paying Customers

Yesterday I happened upon this tweet, which I retweeted: Guess we can kiss Twitter team support goodbye. What a shame @GoogleAds your social team used to be a fantastic asset. #ppcchat https://t.co/sJ67hYp8bZ — Julie F Bacchini (@NeptuneMoon) October 10, 2019 The Google Ads Twitter team used to be amazing. For those of us who don’t […] The post Dear Advertising Platforms...

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