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Think About ALL Of Your Customers As You Prepare To Reopen

I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And attitudes about it are also...
COVID Policies Being Applied Unevenly Frustrates Advertisers

Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily converted from making spirits to making...
Managing Your PPC Business During A Pandemic

It has been quite a while since I have posted anything. I plan to change that, but first onto a very timely topic – how are you supposed to manage your PPC agency or consultancy during a pandemic? The short answer is, unfortunately, there is no road map for this. The longer answer is one that we in the PPC...
Machine Learning & The “Black Box” It Brings Along With It

We had a great PPCChat this week with Fred Vallaeys as the guest host talking a lot about artificial intelligence (AI) and machine learning (ML) as it relates to PPC, and more specifically Google Ads. I am not necessarily anti AI or ML. I feel like it has a lot of promise to help digital advertising be better and run...
Dear Advertising Platforms – Your Advertisers Are Paying Customers

Yesterday I happened upon this tweet, which I retweeted: Guess we can kiss Twitter team support goodbye. What a shame @GoogleAds your social team used to be a fantastic asset. #ppcchat https://t.co/sJ67hYp8bZ — Julie F Bacchini (@NeptuneMoon) October 10, 2019 The Google Ads Twitter team used to be amazing. For those of us who don’t have dedicated reps, the Twitter account was a...
Google Ads Doesn’t Owe You Anything – You Need To Still Do Branding

I’m going to jump into the fray on this topic too, because I have what I think is a bit of a different take on Jason Fried’s position (shared on Twitter): When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a...

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