Have you been running you own Google Ads account? Do you have someone running it but you’d like to take that management in-house?
We can help you reach the goal of having solidly performing ad accounts that you can manage yourself.
How do we do this?
Discovery:
We start by seeing what you’ve got. Understanding what you’re running and why you’re running it and how you feel about the results you’re getting from it. We call this part discovery.
Strategy:
Next, we determine if changes should be made to the account based on your performance goals. Part of this discussion will also include defining what realistic goals are for your account in your industry and geographic area. We call this part strategy.
Implementation:
We will decide together which changes to implement immediately and if there are any you wish to implement on a longer time schedule. We will make the changes, but make sure you understand everything that was changed and WHY it was changed. We call this part implementation.
Training:
Next up, we will train you to manage the updated campaigns! This typically includes screen sharing sessions where we let you see what we are doing in your account and explain why are are monitoring what we monitor and how we decide if an action should be taken. We call this part training.
Empowerment:
Clients differ in how long the training period lasts, but we find that 3 months is an effective minimum training period. After the conclusion of the agreed upon training period, we will turn the account management back over to you! We call this part empowerment.
We can also include an ongoing agreement where you can either get access to us for questions for a period of time or we can perform basic account maintenance and hygiene for you on an ongoing basis. You can add any of these services at any time.