PPC Strategist, Consultant and Coach
I have been working in PPC since literally the beginning. Back when clicks were $.01 and you could see your competitors’ bids and there were platforms like Looksmart and Yahoo and Google AdWords.
I have also consistently been included in industry “top influencer” lists for SEM and PPC.
As a trusted information resource and experienced professional speaker, I bring a unique no bulllshit perspective to the PPC space. I deliver practical, real world centered advice that you can immediately use to improve you digital advertising performance.
PPC Chat Community Leader
In addition to my own PPC consulting, I am also the Managing Director of PPC Chat – an online community for paid search professionals. I runs the weekly live chats and maintain the PPC Chat web site, which is packed with chat recaps, PPC resources and much, much more.
Known by many as “PPC Mom” I work hard to take care of my clients and the PPC community at large.
Media, Appearances & Guest Posts
2026
- Why too many micro-conversions hurt PPC performance (Search Engine Land)
- AI in PPC: Where It Helps, Where It Breaks, and Where It’s Risky (PPC Town Hall)
- Gut Check Part-2: Paid Media. 23 Experts & We All (Generally) Agree (Aimclear)
- Google pushes AI Max tool with in-app ads (Search Engine Land)
- Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML (Search Engine Land)
- Are your PPC ads still authentic in the age of AI creative? (Search Engine Land)
- Daily Search Forum Recap: June 25, 2026 (Search Engine Roundtable)
- How to Price and Run a PPC Agency (Real Talk with a 27-Year PPC Veteran) (Erum Shaheen Podcast)
- Google Ads Pushing Dismissed Recommendations (Search Engine Roundtable)
2025
- The Top 50 Most Influential PPC Experts of 2025 (PPC Survey)
- 20 Top Google Ads Experts You Should Follow (Plerdy)
- PPC in 2025: What to Stop, Start & Double Down On | PPC Town Hall 106
- Google’s ‘People also consider’ sponsored format raises concerns (Search Engine Land)
- New in Google Demand Gen Ads: Automatically create short videos (Search Engine Land)
- Your PPC guide to effective product category research (Search Engine Land)
- Google AI Max for Search campaigns: New insights from Ginny Marvin (Search Engine Land)
- How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation (Search Engine Land)
- When to trust Google Ads AI and when you shouldn’t (Search Engine Land)
2024
- The Top 50 Most Influential PPC Experts of 2024 (PPC Survey)
- 20 PPC Rockstars You Need to Follow in 2024
- Advertisers react to ‘underwhelming’ Google Marketing Live 2024 (Search Engine Land)
- The high cost of PPC efficiency (Search Engine Land)
- Why paid search marketers need a growth mindset (Search Engine Land)
- 6 ways to use AI for paid search account restructuring (Search Engine Land)
- Why advertisers can no longer trust Google (Search Engine Land)
- A tribute to Mark Irvine (Search Engine Land)
- How a Google breakup could change the PPC industry (Search Engine Land)
- Google’s illegal search monopoly: Industry reactions, implications (Search Engine Land)
- Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs (Search Engine Land)
- DOJ’s push to sell Google Chrome sparks industry debate over web’s future (Search Engine Land)
- How to measure YouTube ad success with KPIs for every marketing goal (Search Engine Land)
- Advertisers react to Google keeping cookies on Chrome (Search Engine Land)
2023
- The Top 50 Most Influential PPC Experts in 2023 (Marketing O’Clock)
- Expert PPC predictions and tips to build a winning strategy for 2023 | PPC Town Hall 68
- Google Ads: Support is not being phased but ‘big’ AI improvements are underway (Search Engine Land)
- Google Ads launches new AI assistant but warns its content may be inaccurate (Search Engine Land)
- Google Marketing Live 2023: Everything you need to know (Search Engine Land)
- Google Marketing Live 2023: Reactions from the experts (Search Engine Land)
- X (Twitter) paywalls XPro (TweetDeck) (Search Engine Land)
- Top 5 ways to stay up to date on paid search trends (Search Engine Land)
2022
- The Top 50 Most Influential PPC Experts in 2022 (Marketing O’Clock)
- 19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice) Wordstream
- 10 Most Important PPC Trends To Know In 2022 (Search Engine Journal)
- Responsive Search Ads: Tips, Tricks, and Best Practices | PPC Town Hall 49
- Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges (Search Engine Land)
- Google Marketing Live 2022: Reactions from the experts (Search Engine Land)
- Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better (Search Engine Roundtable)
2021
- PPC Town Hall Episode 43
- Marketing O’Talk – September 2021
- PPC Live Chat
- 25 Top Paid Media Experts You Should Follow (Search Engine Journal)
- Year in Search 2020 | Interview with Julie Friedman Bacchini (PPC Hubbub)
- 5 PPC Experts You Should Definitely Follow
- Let’s give ‘em something to FLoC about; Monday’s daily brief (Search Engine Land)
- Responsive search ads now the default in Google Ads (Search Engine Land)
- If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief (Search Engine Land)
- Data, data, data, data rockin’ everywhere; Friday’s daily brief (Search Engine Land)
- SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief (Search Engine Land)
2020
- The Top 25 Most Influential PPC Experts of 2020 (PPC Hero)
- 10 Important PPC Trends to Watch in 2021 (Search Engine Journal)
- 14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce (Optmyzr Blog)
- The list of Top PPC Influencers in 2020 (Owox Blog)
- EP 365: Paid Ad Challenges Over The Years with Julie F Bacchini (Edge of Web podcast)
- The 2021 State of PPC: What’s Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising (Marketing O’Clock podcast)
- PPC Town Hall #14 – Getting started with PPC with Julie Bacchini and Susan Wenograd
- PPC Town Hall #3 – Tinuiti, Neptune Moon, ZATO Marketing
- Making Paid and Organic Work Together (SEO Tea Time podcast)
- 3 questions SMBs should ask to maximize their COVID-19 Google Ads credit (Search Engine Land)
2019
- PPC Hero Top 50 Most Influential PPC Experts
- Atomic Reach – 75 Top PPC Influencers
- SEOM Interactive – Top Women in Digital To Follow
- Search Engine Journal – 100 Awesome Women Marketers You Should Follow
- Search Engine Journal – 23 Top PPC Experts You Should Follow in 2019
The PPC changes that bugged and elated marketers most in 2019: An unscientific poll (Search Engine Land)
2018
- PPC Hero Top 25 Most Influential PPC Experts
- 15 Jazzy PPC Professionals To Follow On Twitter Right Now
- Tips to be more productive in Google Ads, Bing Ads interfaces (Search Engine Land)
- Google’s latest close variants change has search marketers rethinking keyword match types (Search Engine Land)
- With Google’s exact match change rolled out, here’s what advertisers are seeing (Search Engine Land)
- Google shows ‘People also search for’ suggestions in ad results, too (Search Engine Land)
2017
- Search Engine People
- Where To Find The Latest In PPC
- Google announces AdWords daily budgets can overspend by 2x, automatically (Search Engine Land)
2016
- Beyond The Paid – Top 21 Women In Search Marketing to Follow on Twitter
- Ad Testing Tips From Experts
- PPC Leaders Who Will Inspire You
2015
2014
- Clix Marketing – The Top Influential Women In PPC – Giving Credit Where Credit Is Due
- AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed (Search Engine Land)
My goals for my clients and fellow PPC professionals are clearly stated in the three powerful words of my tag line: Strategize. Optimize. Maximize.