It seems like these days the go to way to create PPC strategy for many is to dump some data and prompts into an AI engine like ChatGPT and let it create the strategy. And if that’s how you want to do it, well, best of luck.
If, instead, you want a strategy designed by a 20+ year veteran in PPC, then you’ve come to the right place.
When I create a strategy for a client, first we talk in depth about both what you have done so far and how that worked and what you want to achieve with you PPC. Then we talk about your business and how it works, your competitors and pressure points you’re facing.
Then we get real about what PPC likely can and cannot do for your business. We strongly believe that satisfaction is a product of expectation, so we will make sure we are on the same page as far as what the expectations for the PPC strategy should be.
If this sounds like the way you’d like to work on PPC strategy, we’d love to talk with you.
We work with agencies too!
Oh and we do this kind of work for other agencies too, not just direct clients. So if you want some extra strategy power, please reach out for that!