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Dear Advertising Platforms – Your Advertisers Are Paying Customers

Yesterday I happened upon this tweet, which I retweeted: Guess we can kiss Twitter team support goodbye. What a shame @GoogleAds your social team used to be a fantastic asset. #ppcchat https://t.co/sJ67hYp8bZ — Julie F Bacchini (@NeptuneMoon) October 10, 2019 The Google Ads Twitter team used to be amazing. For those of us who don’t have dedicated reps, the Twitter account was a...
Google Ads Doesn’t Owe You Anything – You Need To Still Do Branding

I’m going to jump into the fray on this topic too, because I have what I think is a bit of a different take on Jason Fried’s position (shared on Twitter): When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you want to be found. It’s a...
Google Ads Makes A Major Change To Location Targeting

Well, I was wondering what I was going to write about this week and Google Ads provided the inspiration! They quietly rolled out a change to location targeting for search ads last week: It used to just be “People in your targeted locations”. This change seems pretty subtle, but I don’t think it is, at least not in a number of...
Google Marketing Live 2019 BINGO

Well, it is that time of year again – Google Marketing Live is next week. In advance of the event, I have updated my BINGO card. You can register for the livestream of the event here: https://www.blog.google/products/ads/google-marketing-live-broadcast/ Download a PDF of the BINGO card.
Machine Learning & The “Black Box” It Brings Along With It

We had a great PPCChat this week with Fred Vallaeys as the guest host talking a lot about artificial intelligence (AI) and machine learning (ML) as it relates to PPC, and more specifically Google Ads. I am not necessarily anti AI or ML. I feel like it has a lot of promise to help digital advertising be better and run...
My Takeaways From Google Marketing Live 2019

I attended my very first Google Marketing Live event this year. I have always followed the available live streams in years past, but this year I got to see all of those keynotes, as well as talk with product managers and attend other sessions that were not for public consumption. While it is fresh in my (very tired) mind, I...

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