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Google Ads New “We Will Manage Your Account For You”

Ok, I just hosted a PPC Chat that was about automation generally, but was inspired by the emails going out from Google Ads this week heralding their plans to manage accounts in the background for certain types of accounts. Not everyone has received these emails and it seems that the program is aimed at accounts […]
Google Ads Really Needs A Bad Match Reporting Tool For Advertisers

After talking about keywords and the expansion of the definition of what should constitute a match or trigger ads to be shown in this week’s PPC Chat, there was a piece I mentioned in the answer to the last question about what I wish Google Ads would do now that I wanted to expand on. […]
Google Ads Customer Match No Longer Really For Small Biz?

Yup, you read that headline right. Robert Brady first drew my attention to this on Friday: SMBs got a huge middle finger from @GoogleAds with this new policy – https://t.co/OKFU9RFGBJ – You can’t use Customer Match until you’ve spent over $50K. Not cool. #ppcchat cc: @smallbiztrends — Robert Brady (@robert_brady) October 27, 2018 I thought, […]
Is PPC Getting Enough Credit For Local Biz With Physical Locations?

I have been doing more work over this past year for businesses that have physical locations where their customers actually go. The types of business are varied, but one thing I have noticed working on Google Ads campaigns for these types of businesses is that some of them get an awful lot of clicks of […]
Facebook’s Video View Stats Problem

A big story broke this week about Facebook seriously inflating video view figures and allegedly knowing about it for quite some time before admitting to it or addressing it. There is a lawsuit, currently in process, in which the plaintiffs accuse Facebook of knowingly defrauding advertisers with their inflated numbers. It is a serious allegation. […]
The Further Un-Exacting Of Google Ads’ Exact Match

I have not written a blog post in quite a while, but this development has me finding the time to crank one out. If you have not heard by now, last Friday Google Ads announced that they would be changing the way that Exact Match keywords triggered. I know, like me you’re probably thinking “why […]

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