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Machine Learning & The “Black Box” It Brings Along With It

We had a great PPCChat this week with Fred Vallaeys as the guest host talking a lot about artificial intelligence (AI) and machine learning (ML) as it relates to PPC, and more specifically Google Ads. I am not necessarily anti AI or ML. I feel like it has a lot of promise to help digital […]
My Takeaways From Google Marketing Live 2019

I attended my very first Google Marketing Live event this year. I have always followed the available live streams in years past, but this year I got to see all of those keynotes, as well as talk with product managers and attend other sessions that were not for public consumption. While it is fresh in […]
Google Ads Makes A Major Change To Location Targeting

Well, I was wondering what I was going to write about this week and Google Ads provided the inspiration! They quietly rolled out a change to location targeting for search ads last week: It used to just be “People in your targeted locations”. This change seems pretty subtle, but I don’t think it is, at […]
Google Marketing Live 2019 BINGO

Well, it is that time of year again – Google Marketing Live is next week. In advance of the event, I have updated my BINGO card. You can register for the livestream of the event here: https://www.blog.google/products/ads/google-marketing-live-broadcast/ Download a PDF of the BINGO card.
Google Ads New “We Will Manage Your Account For You”

Ok, I just hosted a PPC Chat that was about automation generally, but was inspired by the emails going out from Google Ads this week heralding their plans to manage accounts in the background for certain types of accounts. Not everyone has received these emails and it seems that the program is aimed at accounts […]
Is PPC Getting Enough Credit For Local Biz With Physical Locations?

I have been doing more work over this past year for businesses that have physical locations where their customers actually go. The types of business are varied, but one thing I have noticed working on Google Ads campaigns for these types of businesses is that some of them get an awful lot of clicks of […]

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