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Google Ads Really Needs A Bad Match Reporting Tool For Advertisers

After talking about keywords and the expansion of the definition of what should constitute a match or trigger ads to be shown in this week’s PPC Chat, there was a piece I mentioned in the answer to the last question about what I wish Google Ads would do now that I wanted to expand on. […]
Google Ads Customer Match No Longer Really For Small Biz?

Yup, you read that headline right. Robert Brady first drew my attention to this on Friday: SMBs got a huge middle finger from @GoogleAds with this new policy – https://t.co/OKFU9RFGBJ – You can’t use Customer Match until you’ve spent over $50K. Not cool. #ppcchat cc: @smallbiztrends — Robert Brady (@robert_brady) October 27, 2018 I thought, […]
Google “Marketing Innovations” Live Event BINGO

Back, by popular demand – my annual BINGO card for the Google announcement event! Download the PDF version here..
Facebook’s Video View Stats Problem

A big story broke this week about Facebook seriously inflating video view figures and allegedly knowing about it for quite some time before admitting to it or addressing it. There is a lawsuit, currently in process, in which the plaintiffs accuse Facebook of knowingly defrauding advertisers with their inflated numbers. It is a serious allegation. […]
The Further Un-Exacting Of Google Ads’ Exact Match

I have not written a blog post in quite a while, but this development has me finding the time to crank one out. If you have not heard by now, last Friday Google Ads announced that they would be changing the way that Exact Match keywords triggered. I know, like me you’re probably thinking “why […]
Is More Always Better? AdWords Rolling Out Responsive Search Ads

It has been a while since I’ve written a post, but this one got my juices flowing, so here we go… AdWords Announces Responsive Search Ads Responsive ads have been present for display in AdWords for some time now. In fact, creating any ad type besides responsive for GDN has become quite difficult. The only […]

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