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Google Ads Updates Keyword Matching – AGAIN

Well, here I am writing another blog post so quickly after the last one! But, Google Ads has been BUSY this week dropping announcements on the PPC community. In this post, I want to focus on their announcement regarding how keyword matching will work. That post is literally titled “Matching the most relevant keyword to […] The post Google Ads Updates...
Google Ads Taking Away Advertiser Access To Some Query Data?!?

Well, PPC Twitter went nuts (justifiably in my opinion) when news broke about Google Ads planning to remove advertiser’s access to some query data. The first tweet I saw was from Melissa Mackey: Hey @GoogleAds – this is complete BS. Hiding information from advertisers who are PAYING FOR THIS TRAFFIC is egregious. Please reconsider […] The post Google Ads Taking...
Is Your Customer Service Undermining Your PPC Efforts?

I have not written a blog post in a while – have been pouring that energy into PPC Chat! But, after a recent consumer experience, I felt compelled to write one… Imagine, if you will, shelling out $400 for a hair dryer. Now, you did this after thinking about the purchase for quite a while […] The post Is Your Customer...
Before You Opt For A Custom E-Commerce Site…

I am not an e-commerce guru, nor do I claim to be one. I do, however, have a lot of experience with building and developing web sites. You see, dear readers, I used to build web sites – back when they first became a thing. I have built them from scratch, gone through custom builds […] The post Before You Opt...
Think About ALL Of Your Customers As You Prepare To Reopen

I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And […] The post Think About ALL...
COVID Policies Being Applied Unevenly Frustrates Advertisers

Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily […] The post COVID Policies Being...

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