Ok, so this post is for clients and brands on the topic of AI use in the PPC management flow. Last week I wrote a piece entitled “Respectfully, I Do Not Care What AI Said About My Management of Your Account” and as a follow up I want to give brands some guidance on…
This is your periodic reminder that as a business who is running advertising on any digital ad platform that you NEED to own your accounts on those platforms. This is not up for debate. It is your business you are advertising. You need to own and control the accounts and allow access to agencies…
What is the “right” price for PPC strategy or management services? That is a question that comes up a lot. And the answer is a classic PPC answer of “it depends.” Why does it depend, you might wonder… well here are some reasons: How complex is your current PPC structure? Is it one campaign…
I saw a post on Twitter last week with a guy introducing an entire platform to let businesses essentially vibe code their marketing. For those not familiar with the term “vibe coding” it basically means using AI tools to allow anyone to code things regardless of whether they have any actual experience coding things.…
It seems like everyone is using AI in their PPC workflows today, doesn’t it? It can be easy to feel like you are getting left behind if you are not using AI in your daily work in PPC. But sometimes it is not just as simple as using it or not using it. It…