This is your periodic reminder that as a business who is running advertising on any digital ad platform that you NEED to own your accounts on those platforms. This is not up for debate. It is your business you are advertising. You need to own and control the accounts and allow access to agencies…
By now you have surely heard about the changes coming to Google Ads on August 17th with regard to campaigns with limited by budget status who are using target ROAS (tROAS) or target cost per acquisition (tCPA) bidding strategies. If you have not heard, the gist is this – campaigns will now more consistently…
I am only semi kidding with calling this “vibes attribution.” Let’s downplay ROAS and trumpet incrementality as some new and better attribution philosophy… See this tweet and embedded video from Google Ads from late last week (you can click on embedded video and it will play here or click Show more and get to…
This is a tricky topic. Should you exclude out your brand and brand terms in a Performance Max (PMax) campaign in Google Ads? My answer is yes, you should. But there are some things you should be aware of before you do this, particularly if you have been running PMax campaigns that do include…