Ok, so this post is for clients and brands on the topic of AI use in the PPC management flow. Last week I wrote a piece entitled “Respectfully, I Do Not Care What AI Said About My Management of Your Account” and as a follow up I want to give brands some guidance on…
Yup, you read that headline correctly. I sincerely do not care what AI told you about how your account is being managed. And further more, I won’t be spending hours going point by point reading AI’s “thoughts” on the matter. We are at a crossroads in PPC right now. Many of you may not…
I know we are pretty far down the AI rabbit hole at this point, but we do still have functioning brains. And we should absolutely be using them! I am astonished at the sheer number of people who really and truly think that today’s AI (or more accurately LLMs) can reason, analyze and think.…
That may be a slight exaggeration, but not by much… It feels like everyone is using AI for everything these days, doesn’t it? We are rapidly outsourcing our thinking to AI and that is terrifying. Some will say using words like terrifying to describe this phenomenon is a major overreaction, but I stand by…
I think we need a serious reckoning on this. AI does not “hallucinate.” It can’t. It is not a human. What it does though is fail. Yes, fail. When you ask it to do something and it comes back with incorrect information that it presents confidently as correct, that is not a hallucination. That…
I know, I know – AI is being shoved absolutely everywhere these days. It feels unavoidable. But you know what? It isn’t. It really isn’t. So many companies are using AI chatbots as their first lines of customer service. And I am here to say out loud how much this sucks and how they…
I was talking with my teen this morning as we were getting ready for school and the subject of AI (in this case ChatGPT which is the favorite AI flavor among teens) came up. I don’t think we are talking about this enough. Lots of kids are outsourcing all of their thinking to AI.…
I saw a post on Twitter last week with a guy introducing an entire platform to let businesses essentially vibe code their marketing. For those not familiar with the term “vibe coding” it basically means using AI tools to allow anyone to code things regardless of whether they have any actual experience coding things.…
It seems like everyone is using AI in their PPC workflows today, doesn’t it? It can be easy to feel like you are getting left behind if you are not using AI in your daily work in PPC. But sometimes it is not just as simple as using it or not using it. It…
I know, I know… it seems like everyone is using AI in the PPC strategy. And maybe you decided it was time for you to join in. How are you feeling about the strategy it gave you? Or maybe your client asked ChatGPT for advice on how to make their Google Ads campaigns run…