I am only semi kidding with calling this “vibes attribution.” Let’s downplay ROAS and trumpet incrementality as some new and better attribution philosophy… See this tweet and embedded video from Google Ads from late last week (you can click on embedded video and it will play here or click Show more and get to…
I saw a post on Twitter last week with a guy introducing an entire platform to let businesses essentially vibe code their marketing. For those not familiar with the term “vibe coding” it basically means using AI tools to allow anyone to code things regardless of whether they have any actual experience coding things.…
I was recently on PPC Town Hall, hosted by Fred Vallaeys of Optmyzr and we had a fantastic conversation about AI in general and using it in PPC. Fred is a big AI guy and you’ve probably guessed (if you don’t already know this about me) that I am not. I got Fred thinking…
It seems like everyone is using AI in their PPC workflows today, doesn’t it? It can be easy to feel like you are getting left behind if you are not using AI in your daily work in PPC. But sometimes it is not just as simple as using it or not using it. It…
I know, I know… it seems like everyone is using AI in the PPC strategy. And maybe you decided it was time for you to join in. How are you feeling about the strategy it gave you? Or maybe your client asked ChatGPT for advice on how to make their Google Ads campaigns run…
This is a tricky topic. Should you exclude out your brand and brand terms in a Performance Max (PMax) campaign in Google Ads? My answer is yes, you should. But there are some things you should be aware of before you do this, particularly if you have been running PMax campaigns that do include…