Are you actually competitive? I know, this probably seems like a weird question. But you’d be amazed at how many businesses actually have no idea if they are competitive or not in the online space.
How can that be, you might wonder?
Well, generally it is because they have a particular idea about who their competitors are and completely forget that who they are actually competing against online are other online advertisers. Which may be very different from the competitors they have in their minds.
If you want to win in your advertising, then you have to have an offer that is more compelling that the other options. It really is that simple. But it is a step that SO many businesses either skip or ignore. We can help you determine your level of competitiveness and suggest ways to improve it – both through your ads themselves, your targeting and your overall messaging and offers.
What does this service include?
- Initial discovery call to gather information and necessary access
- Review of competitive landscape and up to 3 specific competitors
- Review of live ad campaigns to understand messaging and offers being shown
- Review of landing pages
- Report indicating assessment of your level of competitiveness including recommendations for improvement
- 1 hour meeting to review findings