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Neptune Moon

Strategize. Optimize. Maximize.

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  • About
    • Julie Friedman Bacchini
    • Professional Speaker

Julie Friedman Bacchini

Julie Friedman Bacchini

Julie Friedman Bacchini, President of Neptune Moon LLC, is a powerhouse both for innovation and information.

Her innovation is clearly demonstrated through her expertise in the entire web process. Specializing in results-oriented PPC marketing strategies, she guides her clients from conception to implementation to establish and maximize their presence on the web.

As an information resource and professional speaker, Julie brings a unique perspective to the PPC space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit. She delivers practical, rubber-meets-the-road advice that people can put to use immediately in order to make strategic decisions that will improve their web presence, site traffic, and business revenue.

Julie has consistently been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping PPC, SEM and local SEO professionals understand the impact of the latest search marketing trends and leverage them to their advantage.

She is also the Managing Director of PPC Chat – a Twitter based community for paid search professionals. She runs the weekly twitter and audio chats and also maintains the PPC Chat web site, which is jam-packed with chat recaps, PPC resources and much, much more.

2021

  • PPC Town Hall Episode 43
  • Marketing O’Talk – September 2021
  • PPC Live Chat
  • 25 Top Paid Media Experts You Should Follow (Search Engine Journal)
  • Year in Search 2020 | Interview with Julie Friedman Bacchini (PPC Hubbub)
  • 5 PPC Experts You Should Definitely Follow

2020

  • The Top 25 Most Influential PPC Experts of 2020 (PPC Hero)
  • 10 Important PPC Trends to Watch in 2021 (Search Engine Journal)
  • 14 PPC Experts Tell Us How to Win 2020 Holiday Shopping & e-Commerce (Optmyzr Blog)
  • The list of Top PPC Influencers in 2020 (Owox Blog)
  • EP 365: Paid Ad Challenges Over The Years with Julie F Bacchini (Edge of Web podcast)
  • The 2021 State of PPC: What’s Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising (Marketing O’Clock podcast)
  • PPC Town Hall #14 – Getting started with PPC with Julie Bacchini and Susan Wenograd
  • PPC Town Hall #3 – Tinuiti, Neptune Moon, ZATO Marketing
  • Making Paid and Organic Work Together (SEO Tea Time podcast)

2019

  • PPC Hero Top 50 Most Influential PPC Experts
  • Atomic Reach – 75 Top PPC Influencers
  • SEOM Interactive – Top Women in Digital To Follow
  • Search Engine Journal – 100 Awesome Women Marketers You Should Follow
  • Search Engine Journal – 23 Top PPC Experts You Should Follow in 2019

2018

  • PPC Hero Top 25 Most Influential PPC Experts
  • 15 Jazzy PPC Professionals To Follow On Twitter Right Now

2017

  • Search Engine People
  • Where To Find The Latest In PPC

2016

  • Beyond The Paid –  Top 21 Women In Search Marketing to Follow on Twitter
  • Ad Testing Tips From Experts
  • PPC Leaders Who Will Inspire You

2015

  • Top PPC Experts To Follow on Twitter
  • PPC Hero Top PPC Influencers
  • 30 Best PPC Experts To Follow

2014

  •  Clix Marketing – The Top Influential Women In PPC – Giving Credit Where Credit Is Due

Julie’s goals for her clients and fellow PPC and local SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.

Call 484-341-8181 Today and Experience the Neptune Moon Difference!

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Recent Blog Posts

  • Google Ads Updates Keyword Matching – AGAIN

    Well, here I am writing another blog post so quickly after the last one! But, Google Ads has been BUSY this week dropping announcements on the PPC community. In this post, I want to focus on their announcement regarding how keyword matching will work. That post is literally titled “Matching the most relevant keyword to […] The post Google Ads Updates...
  • Google Ads Taking Away Advertiser Access To Some Query Data?!?

    Well, PPC Twitter went nuts (justifiably in my opinion) when news broke about Google Ads planning to remove advertiser’s access to some query data. The first tweet I saw was from Melissa Mackey:   Hey @GoogleAds – this is complete BS. Hiding information from advertisers who are PAYING FOR THIS TRAFFIC is egregious. Please reconsider […] The post Google Ads Taking...
  • Is Your Customer Service Undermining Your PPC Efforts?

    I have not written a blog post in a while – have been pouring that energy into PPC Chat! But, after a recent consumer experience, I felt compelled to write one… Imagine, if you will, shelling out $400 for a hair dryer. Now, you did this after thinking about the purchase for quite a while […] The post Is Your Customer...
  • Before You Opt For A Custom E-Commerce Site…

    I am not an e-commerce guru, nor do I claim to be one. I do, however, have a lot of experience with building and developing web sites. You see, dear readers, I used to build web sites – back when they first became a thing. I have built them from scratch, gone through custom builds […] The post Before You Opt...
  • Think About ALL Of Your Customers As You Prepare To Reopen

    I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And […] The post Think About ALL...
  • COVID Policies Being Applied Unevenly Frustrates Advertisers

    Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily […] The post COVID Policies Being...

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