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Neptune Moon

Strategize. Optimize. Maximize.

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    • Julie Friedman Bacchini
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Julie Friedman Bacchini

Julie Friedman Bacchini

Julie Friedman Bacchini, President of Neptune Moon LLC, is a powerhouse both for innovation and information.

Her innovation is clearly demonstrated through her expertise in the entire web process. From creative web design through results-oriented internet marketing strategies, she guides her clients from conception to implementation to establish and build their presence on the web.

As an information resource and professional speaker, Julie brings a new perspective to the PPC and local SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit. She delivers practical, rubber-meets-the-road advice that people can put to use immediately in order to make strategic decisions that will improve their web presence, site traffic, and business revenue.

Julie has consistently been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping PPC, SEM and local SEO professionals understand the impact of the latest search marketing trends and leverage them to their advantage.

2019

PPC Hero Top 50 Most Influential PPC Experts

Atomic Reach – 75 Top PPC Influencers

SEOM Interactive – Top Women in Digital To Follow

Search Engine Journal – 100 Awesome Women Marketers You Should Follow

Search Engine Journal – 23 Top PPC Experts You Should Follow in 2019

2018

PPC Hero Top 25 Most Influential PPC Experts

15 Jazzy PPC Professionals To Follow On Twitter Right Now

2017

Search Engine People

Where To Find The Latest In PPC

2016

Beyond The Paid –  Top 21 Women In Search Marketing to Follow on Twitter

Ad Testing Tips From Experts

PPC Leaders Who Will Inspire You

2015

Top PPC Experts To Follow on Twitter

PPC Hero Top PPC Influencers

30 Best PPC Experts To Follow

2014

 Clix Marketing – The Top Influential Women In PPC – Giving Credit Where Credit Is Due

Julie’s goals for her clients and fellow PPC and local SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.

Call 484-341-8181 Today and Experience the Neptune Moon Difference!

PPC Hero Top 25 Most Influential PPC Experts 2018

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Recent Blog Posts

  • Google Ads Taking Away Advertiser Access To Some Query Data?!?

    Well, PPC Twitter went nuts (justifiably in my opinion) when news broke about Google Ads planning to remove advertiser’s access to some query data. The first tweet I saw was from Melissa Mackey:   Hey @GoogleAds – this is complete BS. Hiding information from advertisers who are PAYING FOR THIS TRAFFIC is egregious. Please reconsider […] The post Google Ads Taking...
  • Google Ads Doesn’t Owe You Anything – You Need To Still Do Branding

    I’m going to jump into the fray on this topic too, because I have what I think is a bit of a different take on Jason Fried’s position (shared on Twitter): When Google puts 4 paid ads ahead of the first organic result for your own brand name, you’re forced to pay up if you […] The post Google Ads Doesn't...
  • Think About ALL Of Your Customers As You Prepare To Reopen

    I know we are all tired of hearing the phrase “unprecedented times”. I know I am. But the truth is, whether we are sick of hearing that we are “living in unprecedented times” or not, we are actually living in unprecedented times. What COVID-19 has been for people has been a widely varied experience. And […] The post Think About ALL...
  • COVID Policies Being Applied Unevenly Frustrates Advertisers

    Times are tough in all kinds of spaces right now. I was initially happy when I took on two new clients recently, both of whom sell hand sanitizer. Seems like a great account to have right now with the crazy demand, right? Well, not so fast… The first client is a distillery that has temporarily […] The post COVID Policies Being...
  • Managing Your PPC Business During A Pandemic

    It has been quite a while since I have posted anything. I plan to change that, but first onto a very timely topic – how are you supposed to manage your PPC agency or consultancy during a pandemic? The short answer is, unfortunately, there is no road map for this. The longer answer is one […] The post Managing Your PPC...
  • Dear Advertising Platforms – Your Advertisers Are Paying Customers

    Yesterday I happened upon this tweet, which I retweeted: Guess we can kiss Twitter team support goodbye. What a shame @GoogleAds your social team used to be a fantastic asset. #ppcchat https://t.co/sJ67hYp8bZ — Julie F Bacchini (@NeptuneMoon) October 10, 2019 The Google Ads Twitter team used to be amazing. For those of us who don’t […] The post Dear Advertising Platforms...

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