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Using AI Well with Your PPC Manager
Ok, so this post is for clients and brands on the topic of AI use in the PPC management flow. Last week I wrote a piece entitled “Respectfully, I Do Not Care What AI Said About My Management of Your Account” and as a follow up I want to give brands some guidance on…
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Respectfully, I Do Not Care What AI Said About My Management of Your Account
Yup, you read that headline correctly. I sincerely do not care what AI told you about how your account is being managed. And further more, I won’t be spending hours going point by point reading AI’s “thoughts” on the matter. We are at a crossroads in PPC right now. Many of you may not…
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If You’re Not At Least Spot Checking AI Results, You’re Nuts
I know we are pretty far down the AI rabbit hole at this point, but we do still have functioning brains. And we should absolutely be using them! I am astonished at the sheer number of people who really and truly think that today’s AI (or more accurately LLMs) can reason, analyze and think.…