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My Two Cents on Google Ads’ Upcoming Changes to Budget Limited Campaigns
By now you have surely heard about the changes coming to Google Ads on August 17th with regard to campaigns with limited by budget status who are using target ROAS (tROAS) or target cost per acquisition (tCPA) bidding strategies. If you have not heard, the gist is this – campaigns will now more consistently…
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Don’t Outsource Your Thinking to AI
That may be a slight exaggeration, but not by much… It feels like everyone is using AI for everything these days, doesn’t it? We are rapidly outsourcing our thinking to AI and that is terrifying. Some will say using words like terrifying to describe this phenomenon is a major overreaction, but I stand by…
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AI Doesn’t “Hallucinate” – It Fails
I think we need a serious reckoning on this. AI does not “hallucinate.” It can’t. It is not a human. What it does though is fail. Yes, fail. When you ask it to do something and it comes back with incorrect information that it presents confidently as correct, that is not a hallucination. That…