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Respectfully, I Do Not Care What AI Said About My Management of Your Account
Yup, you read that headline correctly. I sincerely do not care what AI told you about how your account is being managed. And further more, I won’t be spending hours going point by point reading AI’s “thoughts” on the matter. We are at a crossroads in PPC right now. Many of you may not…
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If You’re Not At Least Spot Checking AI Results, You’re Nuts
I know we are pretty far down the AI rabbit hole at this point, but we do still have functioning brains. And we should absolutely be using them! I am astonished at the sheer number of people who really and truly think that today’s AI (or more accurately LLMs) can reason, analyze and think.…
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Businesses -You Need To Own Your Google Ads Account
This is your periodic reminder that as a business who is running advertising on any digital ad platform that you NEED to own your accounts on those platforms. This is not up for debate. It is your business you are advertising. You need to own and control the accounts and allow access to agencies…

