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Popular Articles
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If You’re Not At Least Spot Checking AI Results, You’re Nuts
I know we are pretty far down the AI rabbit hole at this point, but we do still have functioning brains. And we should absolutely be using them! I am astonished at the sheer number of people who really and truly think that today’s AI (or more accurately LLMs) can reason, analyze and think.…
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Businesses -You Need To Own Your Google Ads Account
This is your periodic reminder that as a business who is running advertising on any digital ad platform that you NEED to own your accounts on those platforms. This is not up for debate. It is your business you are advertising. You need to own and control the accounts and allow access to agencies…
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My Two Cents on Google Ads’ Upcoming Changes to Budget Limited Campaigns
By now you have surely heard about the changes coming to Google Ads on August 17th with regard to campaigns with limited by budget status who are using target ROAS (tROAS) or target cost per acquisition (tCPA) bidding strategies. If you have not heard, the gist is this – campaigns will now more consistently…

